Decision biases are ingrained in most of us. Behavioral science research finds that we tend to focus more intently on the first piece of information presented to us and prioritize price over value. This line of thinking is also evident when choosing a local delivery service. Low-cost may come at a high price A low-cost strategy is leveraged by businesses across industries and niches. However, it is difficult for businesses to compete on price and assure quality or invest in innovation. A lack of sufficient quality assurance or innovation can diminish the value proposition. Have many deliveries going out in a month or during certain times of the year? Wish to maintain a long-term relationship with your courier? Considering value over dollar savings can be beneficial. Say JR […]